Food · Case study
Mr Franky's
Low direct bookings vs OTA dependency.
Client
Casa Verde Resorts — Boutique Hotel Group
Timeline
3 Weeks
Services
Brand Identity · Web Design · SEO · Paid Search · CRM & Email
Over 70% of Mr Franky's bookings flowed through OTAs, eroding margin on every stay. We rebuilt the direct-booking experience and launched a full-funnel program to shift revenue back onto owned channels.
+186%
Direct bookings
-22%
OTA commission spend
+58%
Average booking value
4.9/5
Guest satisfaction
“Direct bookings nearly tripled and we finally own the guest relationship end to end.”
Marco Ruiz · Founder, Mr Franky's
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