Fashion · Case study
Kova
Generic positioning in a crowded market.
Client
Kova Clothing Company
Timeline
5 months
Services
Brand Positioning · Website Redesign · SEO · Demand Generation
Kova's product was excellent, but its story sounded like every other tool in the category. We repositioned the brand around a sharper problem statement, rebuilt the site, and turned SEO and paid social into a compounding pipeline engine.
3.8x
Qualified pipeline
-31%
Sales cycle length
+220%
Organic sessions
42%
Demo-to-opportunity rate
“The most strategic agency we've worked with. They think like operators, not vendors.”
Daniel Okafor · Founder, Kova
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